Hello.

Say hello to naturally friendly™ personal care.

Meet Hello

 
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The story

We think it's time personal care was, well, personal. relevant. beautiful. delicious. friendly. and as natural as we can make it.

Hello toothpastes are free of dyes, artificial sweeteners/flavors, parabens, triclosan, microbeads, and gluten. our toothpastes are also vegan, cruelty-free and made in the usa. #brushhappy

We’re on a mission to make the world a friendlier place, starting with your mouth. hello is a new kind of naturally friendly™ personal care, created by a small, entrepreneurial crew using thoughtful ingredients. for reals.

What’s in your toothpaste?

Mission

Our friendly mission is to create the most natural, effective, irresistible personal care products in the world, in the friendliest way possible.

Say hello to our
thoughtfully-sourced ingredients.

 

Coconut oil

soothes like a mother and moisturizes like nobody's business.

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Charcoal

activated charcoal (made from sustainable bamboo) whitens naturally by removing surface stains and freshens breath.

Aloe vera

soothes and moisturizes. it's also really great for sunburn relief, but we've never seen tan lines on our teeth.

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